Our strategy for growth

We have seven key strategic priorities, outlined below. Our priorities are the key focus for the business, which we believe can help us continue to grow, and deliver value for all.


The Group’s seven strategic priorities are:

1. Building and inspiring an outstanding team:

By putting our people at the heart of our business, we aim to ensure they help us deliver an excellent customer experience. We are focused on creating a great place to work, recognising the contribution individuals make and creating opportunities for progression and development.

2. Delivering an exceptional customer experience:

Consumers today are better informed, more demanding and have greater freedom to choose who they buy from. Giving our customers an excellent buying experience is central to our values and success.

3. Optimising our product strategy:

We want to ensure that our customers are able to choose from a wide selection of products that offer value for money at a range of price points. Our mix of core, in-house and famous brands offers something for everyone.

4. Driving sales densities in our ScS network:

In a challenging marketplace where competition between retailers is tougher than ever, we will strive to create a shopping experience which ensures our customers feel confident in choosing to purchase with us.

5. Creating a market-leading website and increasing digital awareness:

Continued success will increase website new visitor count, online sales, and improve the quality of store footfall, with consumers increasingly using websites to research products prior to making a purchase.

6. Accelerating our flooring growth:

With a range that rivals our largest flooring competitors, together with our recognised brand and excellent customer service, we have a great platform to continue to take market share.

7. Improving our profitability:

We continue to focus on increasing the Group’s profits, margins and resilience, whilst maintaining the flexible cost base.

For more information see our latest annual report in the?investors section